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Under Armour Launches UA Shop, Expanding Connected Fitness Suite With Personalized Shopping Experience
MyFitnessPal and Endomodo fitness apps bought by Under Armour | Apps | The Guardian
Why Footwear Companies Are Investing In Fitness Apps – Footwear News
For Under Armour, connected fitness a rare bright spot amid digital, e-commerce issues | ZDNET
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Connected fitness is losing Under Armour money, but CEO says data will pay off | MobiHealthNews
Under Armour's Connected Fitness Segment Grows Registered Users, Revenue in Q2 2016 | Club Industry
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For Under Armour, "Data is the New Oil" | Fox Business
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Under Armour Connected Fitness at CES 2016 - GPJ
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
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After just two years, Under Armour is killing HealthBox suite of connected devices | MobiHealthNews
Under Armour Launches A Suite Of Connected Fitness Products, Changing The Way Athletes Live
Under Armour Launches Ecosystem of Connected Fitness Products
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Under Armour's connected fitness unit consistently turns quiet operating profit | ZDNET
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Under Armour downplays Connected Fitness on Q2 call | MobiHealthNews
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